Every year BFCM sneaks up on us. You think you’ll be prepared, and then suddenly it’s here, you’re scrambling, and sales aren’t where you hoped they’d be. Sound familiar? The truth is, a quick-discount approach won’t cut it anymore. If you want to scale without the stress, you need a smarter strategy — from backing the right stock and overhauling your email flows to building offers that grow profit and loyalty long after the weekend is over.