Your emails should generate some pretty huge revenue this time of year as your audience in your email list has literally passed on their email address to you - to hear from you - so make it count this BFCM! The antidote? List warming. Done right, it’s not just about protecting deliverability. It’s about priming your list, re-engaging dormant subscribers, and building anticipation so that when BFCM hits, your emails actually get seen. Here’s a 5-step framework and suggested timeline you can follow (adjust to your brand’s cadence and list size).

Every year BFCM sneaks up on us. You think you’ll be prepared, and then suddenly it’s here, you’re scrambling, and sales aren’t where you hoped they’d be. Sound familiar? The truth is, a quick-discount approach won’t cut it anymore. If you want to scale without the stress, you need a smarter strategy - from backing the right stock and overhauling your email flows to building offers that grow profit and loyalty long after the weekend is over.