About Melissa
Business Strategy Coach
With a background leading digital growth for brands like DISSH, ghd, Triumph International, adorne, Oscar Oscar and more, I’ve seen what it takes to succeed in a competitive, ever-changing market. My mission is simple: to support high-performing founders with smart, data-led strategies — so you can make more, stress less, and focus on what matters most.
How I Help Brands Grow
Every business is different, but the goal is always the same — clarity, confidence, and momentum. I work with founders across three core areas that make the biggest impact on growth:
Strategy & Planning
Set clear goals, track the right metrics, and position your brand to stand out. Smart forecasting keeps you focused on growth.
Traffic & Community
Drive the right traffic with paid ads, email flows, and campaigns that build connection and profitable sales.
Experience Optimisation
Turn clicks into customers with conversion optimisation, customer journey audits, and websites that work harder.
Book a Strategy Call
Choose Your Coaching Cadence
Every business moves at a different pace. Whether you need regular accountability, deeper weekly support, or high-level strategic leadership, I’ll work with you in the way that best fits your goals and stage of growth.
Every business moves at a different pace. Whether you need regular accountability, deeper weekly support, or high-level strategic leadership, I’ll work with you in the way that best fits your goals and stage of growth.
Fortnightly Coaching
Stay focused and accountable with fortnightly strategy check-ins. Together, we’ll sharpen your marketing, review results, and create a clear plan for your next steps.
Weekly Coaching
Dive deeper with weekly sessions. We’ll track your numbers, align your team, and build agile strategies that keep your business moving forward.
Fractional CMO
Get senior marketing leadership without the full-time hire. I provide strategic oversight, direction, and decision-making while your team handles execution.
"Melissa & I have had a long history of working together, and I couldn’t endorse someone more highly.
Melissa is passionate, capable and demonstrates initiative. Mel is always keen to brainstorm new strategies & tactics - but also has the follow through to execute on her ideas (a unicorn).
Mel is commercially minded and understands the importance of balancing creativity and protecting the bottom line. She’s funny, personable and generally fabulous to work with. "
Lucy Henry-Hicks
DISSH CEO & Creative Director
Book a Free Introductory Call